Privacy Policy

Hollis’ privacy and security measures are designed with deep bunker security in mind, so any personal information that you provide to Hollis is used for the purpose of receiving Hollis communications, purchasing Hollis product, market research and personalizing and enhancing your web experience with Hollis, and for no other purpose. Hollis’ specific privacy policies are outlined below.

How We Collect the Information

There are many ways that Hollis obtains information from you: (1) via signup on Hollis’ website; (2) from an online or telephone purchase; (3) from navigational information about where visitors go on our website; (4) when you enter an Hollis sweepstakes/giveaway; (5) anytime you submit a business reply, product, or warranty registration; (6) when you sign up at an Hollis Dealer Store; (7) upon contacting customer service to request Hollis communications; (8) upon signing up at an event.

The Information We Collect

In order to provide users and subscribers with the most efficient and enhanced service and to better understand your preferences, we may request any of the following information from you: name, address, telephone number, email address, gender, year of birth, destinations of interest, shopping preference, product interest. Of course we will need your credit card information for any online purchases.

How We Use the Information

All personal information that we obtain about you will be recorded, used and protected by us in accordance with current data protection legislation and this privacy policy. We will primarily use your personal information to provide products and services to you and, for example:

  • To administer a contest, promotion, survey, market research, focus group or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest).
  • To send you information/materials via e-mail or mail about products, offers and news we think could interest you. This information may relate to products, offers and news of Hollis . We only send you this if you have opted-in to receive Hollis catalogs, newsletters or e-mails messages.
  • To analyze visits to the website and learn about the interests of our visitors in aggregate and also on personal level to better understand your interest and need, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.

The information obtained from registration online is utilized to improve your web experience with Hollis by enabling you to obtain a faster checkout for purchases and/or opt-in to receive occasional e-mails, which provide you with the latest and greatest information regarding Hollis and its products.

The information we ask for when you order online is your name, address, phone number, credit card number and email address, and is used only to complete the order, to confirm the order and to confirm shipment of the order. You may, upon placement of an order, opt to allow Hollis to save the information for a speedier checkout process the next time. This information is then stored only for the purposes of faster checkout and is not used for any other purpose.

The navigational information allows us to see which areas of our Web site are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional non-personally identifiable information (for example, browser version, IP address) may be collected which will provide information regarding the general use of our website.

Hollis will never sell any information about you to anyone. “Cookies” are used by Hollis only to allow you to use Hollis’ web site in the most efficient manner.


A cookie is a small removable data file that is stored by your web browser on your computer. Cookies allow you to place an order on our website and allow us to enhance and personalize your online surfing and shopping experience. For example, we use cookies to:

  • Remember the items in your shopping basket
  • Recognize you when you return to our website
  • Analyze visitor behavior

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser settings.

We also work with other companies who use tracking technologies to serve ads on our behalf across the internet. These companies may collect non-personally identifiable information about your visit to our website and your interaction with our communications, including advertising.


Hollis will only send e-mails to you if you ask for them and you can easily unsubscribe at any time you want. Hollis has a company policy not to flood people with e-mail correspondence, but simply gives you periodic information so you can stay up to date on what Hollis is offering. Hollis also uses your e-mail address to confirm your order and to confirm shipment of your order and to respond to any inquiries you make online. All e-mails you receive will provide you with information as to how to get off the e-mail mailing list if you so desire.

Direct Mail

If you would like to update your mailing information or want your name and address removed from Hollis’ direct mailing list you can give us a call at 800-435-DIVE (3483) 8am-5pm PST M-F.

Children’s Privacy

If you are under 14, you should surf only with involvement of a parent or guardian. Although Hollis does not specifically direct its web site, catalogs or e-mails to children, Hollis strives to provide children with as much customer service as possible without violating their privacy rights. For their protection, Hollis asks that anyone under 14 years of age not attempt to register with Hollis or otherwise provide Hollis with any personal information without the consent of a parent or legal guardian.

Product Reviews

You may choose to submit a product review. If you post a review, any personally identifiable information that you submit as part of the review can be read or used by other visitors to the Site. We are not responsible for any personally identifiable information that you choose to submit as part of your review. We believe you can post a helpful review without disclosing any personal information.

Access to Your Personal Information

Hollis will provide you with access to the personal information you provided to Hollis by allowing you to view, update or correct your information. In order to protect your privacy, Hollis takes steps to verify your identity before granting you access to the private information or enabling you to make corrections. Hollis will accomplish this through the use of passwords and personal data.


Our web site’s security system monitors activity and prevents any unauthorized disclosure of credit card numbers or other personal information. In addition, we utilize a licensed system for credit card authorization and fraud detection. We use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information.

Opt Out / Unsubscribe

We will provide you with a return email opt-out address in each email that we send to you so that you may opt out of receiving future email communications. This return opt-out address will be operational for at least 30 days following the date the email was originally sent to you. You may also request to stop receiving communications from Hollis at anytime by logging into your account or calling our customer service department at 800-435-DIVE (3483) 8am-5pm PST M-F.

You may still receive catalogs or emails from Hollis for several weeks after your request is received.

Updates to Privacy Information

Please review the site periodically to see any updates to the information provided here. This privacy policy was last updated on August 1, 2011.